Incoming or inbound link or in simple a backlink ,is created when a website inserts a link on one of its pages to another website’s page.
Backlinks are links on any website that lead back to your website.It is considered as a sign of quality or value addition when your website is linked to another site for so many reasons like the same niche.
The fact is that why do we create backlinks or do they really add value to our websites ?
Another question that first arises in our mind is “Are inbound links” or “incoming links (Backlinks) are important to SEO?
Lets understand the fact .Backings helps in SEO because they represent “vote of confidence” from one site to another.They also worked as a signal to search engines that others bear witness for your content.So it plays the key factors in determining the value of a site and whether it is worthy of generating organic traffic, according to the search engine results page.
KINDS OF BACKLINGS
There are basically two types of backlinks : DO -FOLLOW and NO-FOLLOW .
➧➧A dofollow link, or followed link, is, in fact, just a regular link,that allows Google and other search engines to point back to your website or blogs, which strengthens your authority by showing search engines what other sites, blogs, and posts are linking to you.
From the technical point of view, the only difference between a nofollow link and a standard “dofollow” link is the presence of the rel=”nofollow” tag.
Let it simple
A DO-FOLLOW link looks like in the code:
<a href=”https://example.com”>Anchor Text Goes Here</a>
➧➧A no-follow link tells search engines not to pass authority from the linking page to the destination page. As such, nofollow links have very little value from the SEO point of view.
A Nofollow link look like in the code
But to make the website valuable you need to create both do -follow and no-follow .
No follow links can be used for individual links. Nofollow also can be added to the of a page which tells search engines to nofollow all links on that page: